Debbie Fiorella
Chief Technology and Digital Officer
Debbie is a highly accomplished executive and technology leader with a proven track record of delivering large scale digital transformation programs. As Chief Technology and Digital Officer at 24 Hour Fitness, she oversees the company's technology, digital, and marketing strategy and drives innovation across all consumer channels to enhance the member experience.
Debbie is recognized for her ability to leverage emerging technologies and data-driven insights to create competitive advantages and drive business growth. She oversees all technology and marketing functions across the enterprise and is passionate about creating seamless customer experiences through the innovative use of technology.
Dean Myatt
Senior Vice President & General Counsel
Dean is a veteran General Counsel with more than 20 years of experience in the multi-unit retail industry. Dean's expertise spans various legal areas such as real estate, business operations, regulatory requirements, M&A, litigation management, employment law, consumer protection, general corporate matters, trademarks, and government relations.
As Senior Vice President & General Counsel at 24 Hour Fitness, Dean built and now manages the legal team to provide oversight for all legal functions, with emphasis on real estate/transactional, employment, membership, corporate governance, and regulatory compliance and litigation as material elements in each. His experience leading M&A activity, including the acquisition of a 32-site portfolio, has proven invaluable to 24 Hour Fitness’ success.
Karl Sanft
President & Chief Executive Officer
Karl is a respected leader in the fitness industry with nearly 30 years of experience building and managing consumer-focused companies. As President and CEO of 24 Hour Fitness, he not only brings a wealth of knowledge and expertise, but also an unshakable commitment towards fostering a more innovative and inclusive world through the power of fitness.
At 24 Hour Fitness, Karl is at the forefront of the company's strategic direction, growth, and operations. He has a proven track record of driving transformative business growth and innovation while developing strong talent. His passion for sports and exercise makes him a natural fit to lead a team that is focused on creating a healthier, happier world through holistic fitness, and he strives to deliver on 24 Hour Fitness’ promise to help members achieve their full potential.
Karl has worked tirelessly to tailor 24 Hour Fitness' member experience and business in order to best fit the way we train and exercise today. Under his leadership, the company has opened new clubs, introduced new programs and services, and implemented cutting-edge technology to help members track their progress and reach their fitness goals. He is dedicated to ensuring that fitness is accessible to everyone and continues to create a more inclusive and welcoming environment for people of all backgrounds and fitness levels at 24 Hour Fitness clubs.
Stephanie Richmond
Senior Vice President Human Resources
Stephanie is a highly experienced senior executive with over 20 years of expertise in leading complex, multi-faceted human resources responsibilities for industry leaders and Fortune 500 organizations. Her expertise lies in building best-in-class workplace cultures that enable employees to grow and thrive.
As Senior Vice President of Human Resources at 24 Hour Fitness, Stephanie continues to demonstrate her expertise in building and leading best-in-class HR teams that drive organizational success through effective people management strategies. Stephanie is a skilled leader in developing and empowering outstanding teams, utilizing change to enhance culture, and collaborating and communicating to define and drive business strategy. She has a proven track record of building and implementing HR strategies that foster a strong sense of community and purpose among employees, resulting in increased productivity, job satisfaction, and employee retention.
Chris Schmidt
Senior Vice President Club Operations
Chris Schmidt brings to his role a deep understanding of the operational challenges and opportunities that come with managing a large-scale fitness business. As Senior Vice President of Club Operations, Chris oversees all aspects of 24 Hour Fitness's club operations–from staffing and training to facility management and member experience.
His collaborative approach allows him to work closely with regional and club teams to ensure that each club is operating efficiently and effectively, and that members are receiving the highest level of service and support. Chris has been instrumental in implementing new programs and initiatives to improve member engagement and retention, enhance member experience, and increase operational efficiency. His focus on innovation and continuous improvement has helped 24 Hour Fitness to stay ahead of the curve in a competitive and rapidly evolving industry.